Do you use your email newsletter to its fullest?

It’s a great marketing tool, but often neglected or misused. Here are several articles I found especially useful to consignment, thrift and resale shops:

Skadeedle has 7 Golden Steps to Creating an Effective Newsletter.

For real-life examples and why they work, check these.

Could your newsletter work better for your mobile-device readers?

Do you agonize over what to say in your newsletter? Some of you will love this idea.

I’m curious. Lots of for-profit resalers use email newsletters, but do any NFP thrift store managers/ directors? Tell us why or why not!