I just ran across this 5-word piece of advice to entrepreneurs from Co-Founder of Square and Twitter Jack Dorsey-

“Always ask the question why.“

The WHY of this post was, “come see our new location, which is right here.” Unless this shop moved to the sun, what has a sunset got to do with anything?

And it’s something I need to learn, to keep in mind, to cross-stitch to my screen or have tattooed on my knuckles, because I can be as ineffective as a beginning shopkeeper sometimes if I don’t remember to ask myself, every time :

Why?

Why are you making this offer or writing this email in your resale shop? Why are you having this event in your consignment shop? Why are you social-media-ing this topic on your NFP thrift shop Facebook? What’s your goal here? Why are you doing/ offering. saying this?

Unless you know the WHYs of what you’re working on in your business, you won’t know the hows, the whens, or the whats or even, the therefores of your action.

Save