You don’t have to go to this extreme 😉

To promote homecoming or prom dresses or even glitzy New Year’s Eve outfits during an event,

dress your sales staff in tuxedos!

Do it simply by collecting tux shirts from incoming stock all year and team them with black pants, bow ties and patent shoes, or look into renting whole outfits. For a funky-image shop, get matching “tux” printed T-shirts.

Don’t forget the boutonnieres, which you might be able to get free from a local florist in return for handing out their flyers promoting their corsage service.

Makes a good “photo op” for the local paper, too.