If you’ve been following me on Facebook the last couple of days, you know my town is in the midst of a giant charity-donation vent, the Giving Challenge. And the creativity is flowing from Main Street to the Gulf of Mexico… ideas that could be tweaked just a bit and become
terrific inventive promo events for YOUR shop.
For example: did you know that the dogs that are least likely to be adopted from shelters are black? One of our shelters here in Sarasota is having a Blackout Event to show folks how adoptable these canines are.
That got me thinking.
Many shelters have the ability to come to your place of business with potential fur buddies; check whether yours do. Pick a date and get started helping match up customers and canines!
What could your promotion’s name and theme be? If your shop sells furniture and home furnishings, you could use the catchphrase Adoption is the new black and feature, oh maybe leather couches that don’t show dog hair on the cushions?
If you sell kidswear in your consignment shop, how about Dogs that don’t show handprints… only lots of love? You could have a make it/ take it event for kids involving cutting hands out of paper and gluing on hearts…
But I think the promotion that will elicit the most smiles… and maybe even a spot on the evening news… is They go so well with your outfit: Chic Black Companions. Do a photo shoot (find a photographer that will donate her/his services!) of models wearing black outfits from your place with black dogs, and offer a free chic dog collar or leash for every adopted dog.
For more promotional ideas developed especially for our industry, grab a copy of Resale’s BEST Promos from the Too Good to be Threw Products for the Professional Resaler shop.
Shelter pet photo from Flickr
Auntie Kate The Resale Expert 
Awesome ideas here, I was just trying to figure out if I could host an adoption event either at my store or in conjunction with a neighborhood event with other merchants… perfect timing “Once Again”! LOL!