Auntie Kate The Resale Expert

SO many benefits to shopping local. Not just for shopkeepers, of course, but also for consumers.

For one thing, where else can shoppers get real sincere compliments? (Wouldn’t you love this welcome mat?*)

And what better time to use your marketing dollars to stir up some local loyalty, than before holiday shopping gets going?

Need some help getting the message across in a productive way?

A great PDF on using the whole “Shop Local” concept is available from AMIBA. (You have to sign up to get it, but they’re not email nags.) One of the major points they raise is “Don’t invoke pity or guilt.”

If you’re not sure what to say to your audience, check out AMIBA’s  resource, Buying Local for Holidays.

PS Be sure to check out AMIBA’s cute door cling decal….

* The adorable welcome mat used to be sold at hm.com. But you can make one yourself with this tutorial.