Auntie Kate The Resale Expert

How will your shop promote heart health and your biz too on National Wear Red Day?

It’s a worthy goal, educating women about heart disease. Red’s a flattering color to wear.  It’s a profitable item to sell. And it’s even a FUN way to reach out to your community. Here’s 10 promotional ideas from TGtbT.com and its Products for the Professional Resaler:

• Put all red in your windows using the hashtag (below) as a banner sign. Use photos of your display in your social media.
• Offer heart-shaped cookies with every purchase of anything red. (Freeze the extras for a Valentine’s Day giveaway… there’s  a REASON this day is in February LOL)
• Fill your swing shop with red merchandise (even if that means red throw pillows and candlesticks!) Sign your area with the hashtag.
• Everyone looks good in SOME shade of red. Blog about that! (Did you know there’s a whole blog just on red lipstick?)
• For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.
• Advertise heavily that your shop will be giving customers wearing red and shopping on that day, a “heart-felt” (oh, do NOT get me started on heart puns here…) discount on their purchase… or offer that cookie, or maybe a box of candy hearts?
• Facebook, Twitter, Instagram your little hearts out (pun intended.) Good graphic? Your entire staff wearing red, which would ideally be shot a week or two earlier. Make SURE your graphics include your shop name and info.
• Gift with purchase? Mini-bottles of red nail polish or mini red lipsticks. Especially good for kidswear shops, who may not have a lot of red merchandise to sell… but whose customers are most likely to wear nail polish and lipstick (and care about heart health!)
• Promote to alert your clientele that you will be making a donation to the American Heart Association, or your local heart institute/ clinic, with the purchase of anything red.
• For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.

BTW, the hashtag is #GoRedWearRed. Use it on Twitter and Instagram to get noticed!