Auntie Kate The Resale Expert

I tried, really hard, to listen to a live webinar today. But I couldn’t. About the time he said “native app”, I decided

he was talking to his navel.

Not to me.

Honestly, webinars (and live videos and blog posts and even bag-stuffers, for heaven’s sake) exist to communicate… and if your audience has to stop listening to process

WTF you’re talking about

chances are they will tune out , exit the video, unsubscribe or worse.

So yeh, you and me, having a little chat over coffee, can talk about ODs and NTYs and expireds… but we can’t expect to communicate with our clientele, prospective clientele, or even our new-ish staff and helpers, in patois, vernacular, argot, insider language.

Make sure the least-attuned person in your audience can understand what you’re communicating. Otherwise, you’ll end up like one shopkeeper wrote to me:

A treasured consignor called me all upset, saying one of my girls told her that her stuff stunk to high heaven.  Once I figured out what happened (my helper would NEVER say something like that!)… It was the abbreviation we put on the label of her NTYs: “#2656, 5-23, P/U”… which to US meant Consignor number 2656, who did a D&R on 5-23, would pick up her NTYs.  Alas, that’s not what pee-you meant to dear sweet #2656!