Okay, it’s a fact of life that you have to start your Facebook Live before you have a full audience. But geez, do SOMETHING to (more…)
Archive for September, 2018
“I’m just gonna wait for some people to hop on…”
Posted in Shopkeeping talk, tagged customers, Facebook, resale shopkeeping, success on September 28, 2018|
Uncover their fear… and make it go away
Posted in Shopkeeping talk, tagged advertising, customers, resale shopkeeping, selling, small business on September 25, 2018|
Are they afraid?
Do your potential customers have fears associated to your products and services? Often they do, even if they don’t know it.
The subtitle to this post should be Listening to that little voice inside your head. The lessons you can learn by paying attention to your own tiny, secret, hidden reactions as a member of the public will help you sell more in your shop.
How? By uncovering why potential customers are actually afraid to (more…)
Halloween? Can make a resale shopkeeper a millionaire!
Posted in Shopkeeping talk, tagged advertising, email, Halloween, holidays, web on September 20, 2018|
Click the pic to buy the boa from Oriental Trading!
You know what?
It doesn’t matter if your consignment or resale shop makes a single penny profit
from the sale of Halloween costumes. Kate tells you why
What else can I show?
Posted in Shopkeeping talk, tagged Facebook, resale shopkeeping, success, web on September 17, 2018|
Wonderful ways to add video to your Facebook page
without it being all “OMG I gotta get a rack ready and I gotta ship things out?” and getting your hair and makeup and nails done. PS Note that these alternative videos are short: so is the attention span of Facebook scrollers so keep that in mind.
If you’re not up to doing a selling video on Facebook to boost recognition of your shop, try something else. Show your shop’s attributes like (more…)
Kate’s 1-on-1 Advice: A Mannequin Contest!
Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, web on September 14, 2018| 3 Comments »
Jackie Hersey of Beverly Bootstraps in MA, asked this question online:
Photo from mannequinmadness.com
We are thinking about doing a “Dress a Mannequin” contest. It would model after Guy’s Grocery Games (Food Network). Each contestant would have 15-20 minutes to “shop” & dress a mannequin. They would each have one life-line opportunity to ask the opinion of Candy, our staff person who does most of our merchandising. The ensemble would have to include accessories. A panel of judges (folks from the community) would determine the winner. This is a very early stage idea so I am asking if anyone else has done something like this before and if there are any suggestions. Input appreciated…
Kate’s suggestions:
How about making it into a multi-day social media event, like this blog post talks about?
Asking social media followers to vote is perfect for racking up those comments which will help you get more visibility on Facebook! Mentioning that a random voter will receive a shop GC will REALLY motivate comments.
You could also offer them a chance to “stuff the ballot box”… an INSTORE vote counts as 5 votes for their choice… AND earns a GC of double the online amount. [Bonus for you: an instore ballot will collect their email for your email list.]
You could even CHARGE for an instore ballot: $1, which you will deposit in a BIG glass jar collecting funds to spend in store by a local charity of some sort. (You get the goodwill and PR photo op of collecting for the charity… the charity helps promote the contest b/c the more who vote, the more $$ they will have donated to them. You also get the charity to bring their client in to shop your merchandise, so you get the sale AND the opportunity to introduce the charity to how much your resale shop can make their funds go further…) Note: Beverly Bootstraps IS a charity doing just that, so I added these thoughts for our for-profit readers LOL
Make YOUR events Celebrate+ Generate+ Motivate!
And the winning display earns a GC as well. And if the winner decides to donate her prize to the charity? Bingo: ANOTHER photo opp for the community to see!
Like how Kate thinks? You’ll love this Product for the Professional Resaler!
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