The first (and maybe the last) guideline to follow if you want to sell more bric-a-brac, knick-knacks, dust collectors… whatever you call those home decor “smalls”… is to
show them in use.
Glass bottles? Maintain a store wardrobe of good fake ferns, tulips, or even painted branches to use as props. With a display like this, you’ll sell 5 or 7 bottles at a time!
Massing knick-knacks into a display is another way of showing your goods in use, and highlighting how great they could be in a customer’s home.
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The second guideline to selling more decor items?
Give shoppers ideas.
Not everyone spends as much time as you, perhaps, do on Pinterest So providing simple, anyone-can-do ideas on how to customize that item, would cause browsers to take another look.
As an example, let’s use lamps. Motivate sales with signage suggestions (Love the shape, hate the color? We’ll show you how to customize it!) and a store-branded instruction sheet (or better yet, a business-card sized freebie with a link to your blog post on the topic!)
Gather your information and watch your sales soar. To get you started:
- How to spray-paint a lamp or give the base a mosaic-like look
- Customizing a lampshade with dye, fabric, or even leggings!
You can use this signage/ handout technique with any category you consistently have a lot of. A how-to sheet on painting/ antiquing baskets, turning ugly 70’s side tables into dog beds, odd dining chairs into an eclectic set.
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More ideas on making your home decor/ furniture shop more profitable? TGtbT has ideas for you in The Resaler’s Guide to Furniture & Home Goods
Sell more, to more people, more easily with this Resaler’s Guide
Auntie Kate The Resale Expert 