Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:
Every day, same time, have a Facebook live video of The Great Gift Unboxing!
And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.
Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog
Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.
Step Two: Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!
Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!
Points:
- Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
- Make sure the noise of unwrapping doesn’t drown your words out.
- As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.
Auntie Kate The Resale Expert 