Did you get a chance to see me live last week? If not, here’s the “10 Minutes with Kate” show on Keeping Yourself Motivated. “10 Minutes” will appear on Wednesday evenings at 8pm Eastern on the TGtbT Facebook page.
The first video, Keeping overworked employees focused, appeared (more…)
Archive for the ‘Shopkeeping talk’ Category
Keeping motivated: 10 Minutes with Kate
Posted in Shopkeeping talk, tagged daily operations, resale shopkeeping, small business on June 11, 2018| 2 Comments »
Dependable, self-motivated, and sloppy.
Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged employees, resale shopkeeping on June 4, 2018| 3 Comments »
This situation, sent to Auntie Kate, is challenging. How would you handle it?
Messy buns are cute and au courant. Messy clothes? Never.
I have an employee that is making me so frustrated I can hardly keep from sounding off. She’s been with me for six years, but this problem has been getting worse over the past two years. She’s very dependable, likeable, self-motivated, the customers like her, there are many good qualities about her. However, she comes to work every day looking like a bum. She admittedly shops
Gibberish. Ain’t nothin’ will get you tuned out faster.
Posted in Shopkeeping talk, tagged consignors, daily operations, resale shopkeeping on June 1, 2018| 2 Comments »
I
tried, really hard, to listen to a live webinar today. But I couldn’t. About the time he said “native app”, I decided
he was talking to his navel.
Not to me.
Honestly, webinars (and live videos and blog posts and even bag-stuffers, for heaven’s sake) exist to communicate… and if your audience has to stop listening to process
WTF you’re talking about
chances are they will tune out , exit the video, unsubscribe or worse.
So yeh, you and me, having a little chat over coffee, can talk (more…)
When to Start Planning your Event?
Posted in Shopkeeping talk, tagged christmas, customers, promotions, resale shopkeeping, small business on May 26, 2018|
A follower asked me, recently, when she should start planning her seasonal promotional events.
I told her ASAP.
The more lead time, the better. Why?
- You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
- Do they get excited about it? Does it appeal to your target market?
- And are those friends proofreading for you too?
- You can source supplies, decorations, props, even catering for the most advantageous deals.
And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.
Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.
So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.
A host of angels currently up for adoption
So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*
Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.
* Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.
Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today.
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