Feeds:
Posts
Comments

Archive for the ‘Shopkeeping talk’ Category

Customer Service…the most neglected area of all

Posted in Shopkeeping talk, tagged , on January 18, 2011| 1 Comment »

Make your customer service so memorable, your customer
Make your customer service so memorable, your customer will want a bystander to take a picture of herself, you, and what she bought!

Customer service is the cheapest, most effective area in which your consignment, resale, or thrift shop can SHINE…

and it’s also the most neglected.

Customer service is so lacking that it can be difficult to (more…)

Read Full Post »

Better ways to say things.

Posted in Shopkeeping talk, tagged , on January 17, 2011| 1 Comment »

Ya know how you phrase things differently depending on the results you want?

Talking to your grandma about her heirloom cameo vs. talking to your spouse about cleaning up after the dog?

Some examples of consignment, resale, and thrift shop phrasing that could have been put in a more business-friendly manner.

Maybe this isn’t the best way (more…)

Read Full Post »

Retailing is not Rocket Science.

Posted in Shopkeeping talk, tagged , on January 15, 2011| 2 Comments »

These are actual rocket scientists. Notice that they do not look like typical resale shopkeepers.

Think resale retailing is complicated? Nope.

It’s as simple as AIDA.

First,  (more…)

Read Full Post »

Following my Followers: A Twitter Journey

Posted in Shopkeeping talk, tagged , , on January 14, 2011| 3 Comments »

So, Twitter keeps suggesting I “Follow” various folk. Most of whom have abandoned their Twitter accounts.

Well, this week I took them up on it and “followed” every person with a Twitter account who follows me. Most of whom, naturally, are consignment, resale, and thrift shops. Let’s see what I can learn (more…)

Read Full Post »

Snow-bound audiences…

Posted in Shopkeeping talk on January 13, 2011|

In the last few days, when resale and consignment shopkeepers were slow, or maybe even housebound, the readership here as well as on Too Good to be Threw, the Premier Site for Resale Professionals and HowToConsign.com, Turning your Cluttered Closets into Cash, has MUSHROOMED!

Which doesn’t mean that I have suddenly become even more fascinating than normal… but it does mean that

people have the time to e-visit right now.

Hope you have the time to take advantage of this weather-driven happening and can visit back with them:

  • Will you send out a nice informative e-newsletter?
  • A blog entry that will tell them something that they’d like to know about your business, your merchandise, your community?
  • Maybe they’ll even spend some time looking at your photo gallery on Facebook and see all the wonderful displays you put together, outfits or room vignettes you have assembled.
  • Or maybe they’d appreciate some links from your site to other sites that can help them live better: stain-removal tips? Why consign?
  • Fashion hints?  How to de-clutter?

Use this enforced slow-down of life to strengthen your relationship with your clientele and to find new customers as well.

Take advantage of their…and your…down time.

And you’ll be able to count on business mushrooming…as soon as the weather improves.

Photo borrowed from Made with Love: some seriously cute stuff.

Save

Read Full Post »

« Newer Posts - Older Posts »