Posted in Shopkeeping talk | Tagged customers, small business | 8 Comments »
Now that you’ve read this week’s mini-series on Freshening up your consignment, resale or thrift store, let’s go through a checklist just to make sure we haven’t overlooked anything obvious.
Print out a few copies of Visiting Other Resalers and use the first one to “visit” your own shop.
Don’t forget what your sales counter looks like to your clients. Easy-peasy upgrade to your shop and your customers’ perception of the quality and value you offer.
And a little “freshening up” of your acceptance outlook might be just the ticket, if you suspect you’re just a bit “too nice.”
Rather do something creative instead of housekeeping-ish (who wouldn’t?) Check out some Fun Things for Consignment Shops
Posted in Shopkeeping talk | Tagged Products for the Professional Resaler, resale shopkeeping |
Here’s the pay off in Freshening up your shop, after you’ve managed Step 1 and Step 2 and Step 3.
Sell it!
Now that you've done all the work of stomping on the grapes, it's time to celebrate with a little bubbly and a whole lot of shoppers!
Once a new manager, new sales team, or new owner feels like there’s some significant upgrading of the consignment, thrift, or resale shop visible and working,
it’s time to sell the shop
… as in sell it to potential customers/ suppliers. This will involve not only advertising and social media outlets (you have been Continue Reading »
Posted in Shopkeeping talk | Tagged blogging, perceived value, small business | 2 Comments »
Here’s the fun part of Freshening up your shop, after you’ve managed Step 1 and Step 2.
You’ve cleaned up and spruced up so the shop looks, and operates, the way you have in mind. Now, you just have to give people a reason to visit, to enjoy, to talk about your shop and to motivate others to come see. You have to
Liven it up:
Some inexpensive, easy-to-do ideas for getting some excitement going and some new attention focusing on the shop:
- What can they win?
- One of the most effective suggestions I ever had on my blog: dozens of shops used it to great results.
- Banners: How Molly uses them. And videos: How another shopkeeper does it.
- Do you use Facebook to the max?
It truly is not enough to simply be clean and attractive. To get the most traffic in your shop shopping and buying, you need to constantly promote it. Whether that’s advertising, social media, events or a combination of all of them (which is what I recommend!), it’s a major part of your job. Not just something to dream about, but something to carefully plan and execute and examine. You don’t think that word-of-mouth just happens, do you? Give them something to talk about. Liven it up!
Oh, there’s SO many ways to make your shop a true destination! Here’s Resale’s BEST Promos with 229 special ideas PLUS how to build the value of your promotion for weeks later!
How do YOU liven up your shops? 
Here’s Step 4: Freshening up the TILL.
Posted in Shopkeeping talk | Tagged promotions, resale shopkeeping, word of mouth | 2 Comments »
Okay. Your next step, when tackling a big project like turning a shop around, after cleaning it up, is to
Spruce it up
Physically: We mentioned fixtures in passing in Step 1. But now’s the time to take a good hard look at the fixtures you’re using. I do believe that every resale shopkeeper is, at heart, a Continue Reading »
Posted in Shopkeeping talk | Tagged perceived value, resale shopkeeping | 5 Comments »
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