Shopping’s supposed to be fun, right? Especially for the holidays, and even more especially, in resale, thrift, and consignment shops. Make sure that your customers get a full dose of holiday cheer, and that you present yourself as a new and exciting place to find Christmas gifts, holiday decorating and entertaining props, attire and toys and stocking stuffers….
Nice Santa: Do help shoppers with ideas.
Sure, you have trifle bowls and little black dresses and made-locally toys and accessories. Now, your job is to help shoppers envision these in their lives. Make your merchandise shout festivity: Fill the trifle bowl with oranges and pine clippings, match the LBD on that dress form with red pumps and a brilliant blue clutch (this season’s look) and tie a flamboyant bow on the rocking horse. DO set the stage for your merchandise to fit into their vision of their holiday.
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Boring Santa: Don’t (more…)
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