Posted in Shopkeeping talk, tagged advertising, competition, consignors, customers, promotions on January 20, 2010| 39 Comments »
All you have to do to be entered into our random drawing is add your helpful comment to this post. What’s your thought, your idea, your angle on today’s topic?
One out of ten consumers shops resale. That’s right: you could double your sales if you could make your shop appeal to another 1 out of 10 shoppers. Share with us your plans (more…)
Posted in Shopkeeping talk, tagged buy-outright, customers, small business, starting a consignment shop on January 19, 2010| 1 Comment »
One of the best things about being a resale shopkeeper is that so many lessons about your business are free.So, if you have (more…)
Posted in Shopkeeping talk, tagged customers on January 18, 2010| 4 Comments »
Congratulations to KerriR, owner of Boulder Colorado’s Childish Things,on winning Why We Buy by Paco Underhill, in our very first Wacky Wednesday Giveaway! Kerri’s shop is Boulder’s only consignment store for children, women, and moms to be.
Our question last Wednesday was
And come see us again this Wednesday, January 20, for another great topic to talk about and another great prize! This week’s prize will be sponsored by Encore Ltd. in Canton Ohio. Thanks to Beki and Paula for their generous long-time support Too Good to be Threw for the Professional Resaler and of HowToConsign.com, Pre-Educating your Future Customers
Posted in Shopkeeping talk, tagged customers, perceived value, selling on January 16, 2010|
Social networking is terrific…and fortunately, it’s not limited to the web.What you do in person is where it all starts.
A few reminders of stuff you’re probably already doing that might be worth ramping up. Or might be worth discussing with your staff. This Blast from the Past is worth a second look:
Nudge (more…)
Posted in Shopkeeping talk, tagged advertising, customers on January 11, 2010|
Your “About Us” page doesn’t read like this one, does it? Email Marketing Software Tools and Email Tracking Software Tools.
(For those of you who cannot slog through it, for the record there are 25 uses of we, us, and our. And 3 uses of the word you.)
Nobody in your business world really wants to hear about you, your innermost thoughts, your fears and your dreams. They don’t give a fig about your mission statement. They just wanna know WIIFM. So give it to them.
More:
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 