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Posts Tagged ‘holidays’

Take a moment and think about what’s coming up in February. And how your shop could use these wacky “national days” to tickle the fancy of your current… and potential!… clientele. Here’s some I’ve chosen at random, and a thought or two on each to get your imagination going to

design a promotional event for your shop!

Feb 1 Wednesday Work Naked Day: Your email, blog post, social media message could be: If you’re not allowed to work naked, the next best (more…)

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Consignment promotion calendarThe best part of a new year, to me, is that fresh, crisp, BLANK calendar. I can’t wait to fill it with family birthdays, anniversaries, outings… and, in the case of my business calendar, the wonderful promotional events I will present to my customers. And those folks who are just dying to BE my customers.

A promotional event is any special happening that is not a normal part of daily business. It could be as simple as an anniversary celebration with refreshments and decorations, or as elaborate as an invitation-only after-hours seminar with speakers, special offerings, and discounts.  — Resale’s Best Promotions, page 5

So grab your calendar and come along with me….

First, mark (more…)

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I just got off the phone with a consultee whose December business was up 30% over last year. Why? Maybe because …

she FINALLY took my suggestion of hand-written thank-you notes

She’d had this suggestion on her to-do list for literally years. When she finally sat down to do it, she took a whole year’s worth of contacts and hand-wrote Christmas cards to each.

Think that there was any correlation between customers feeling cosseted, and customers coming in to the shop in December?

If you’re in a similar fix and need to thank dozens of great customers from the last 12 months,

New Year’s cards work too!

Go buy some, pull out your best customers’ report or email list, and go for it!

Can’t find New Year’s cards? Try a blank card that says Thank You on its front, and inside write

We want to take the time to thank you for a wonderful 2016 at [Myshop] and to wish you all the best for 2017.

Yours,

(signed with your full name, and shop name if you wish)

(Be sure to tuck your business card in, so there’s no doubt in her mind who you are!)

Now, doing thank-you’s all at once can be daunting (ask any bride.) But for a shopkeeper who’s fallen behind in her daily/ weekly sessions, a holiday’s the perfect “excuse” for sending them long after the customer’s visit, isn’t it?

Extra-credit Reading

Find this idea useful? Learn more:

The Importance of “Thank You” to your wallet.

Want to write notes, but don’t know what to say? Read You Can Do It.

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Last-minute Chrostmas marketing ideas for resale shopsJust think. Two weeks from today, that entire area in your shop dedicated to Christmas goods, will have a worth of

ZERO.

So you better start marketing all those cute items with all your jolly holly heart

TODAY.

For example:

Christmas stockings: Sell them as gift wrap! Folks can tuck all sorts of gifts inside, add a tag, and done! Cologne, rolled-up scarves, bottle of wine, slippers, and of course toys, candlesticks, and gift certificates can all be presented in those extra stockings languishing on your shelves. Ditto for Christmas tins, boxes, anything that can hold something else.

Figurines: Add an action figure to a Nativity set, and voilà! a gift for a post-modern hipster. Gather a handful of angels into a box (or that Christmas tin!) and sign it: Give your Christmas hostess the perfect hostess with the mostest gift: a Host of Heavenly Angels!

Christmas ornaments: Fill a cylindrical vase, a country basket, or a trifle bowl with a carefully-chosen assortment of balls, and sell the whole set-up for one price. (If you’re working with consignment goods, this may involve fiddling with who-gets-what once sold… but it’s infinitely better than not selling any of them!)

Christmas attire: Mark it down NOW. Every day it sits, the fewer folks might be interested. 75% off your November-set prices may not be too much. Push it as hard as you do seasonal clearance goods: signage, big SALE hang tags, and so on. Keep the rack full and enticing (you know about the Law of Plenitude, of course.)

Here’s more inspiration to help you make good use of those holiday-specific goods:

Are they frustrated enough to gift-shop in your shop yet?

Try to avoid this December 26 task.

Never ever get rid of twinkle lights. Here’s why.

Save

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Are you like me? Whenever I go out gift shopping, I’m like

“One for you, one for me…”

Christmas gifts for your consignment or resale shopWell, I’m here to tell you that’s okay. IF the “one for me” is actually “one for my shop.”

In fact, it’s SO okay by me, that i have a gift suggestion list just for professional resalers. I think any… or all… of these gifts will make for a much happier and more effective shop, so go ahead, stuff Santa’s sack! (more…)

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Okay, so you’re up against the Big Guys. Everyone’s out to grab shoppers on the Black Friday, Shop Small Saturday, Cyber Monday (why doesn’t that Sunday gets its own moniker? Dunno.)

So what can your little shop do to get shoppers into YOUR place?

How about something that’s readily available (it’s always a challenge (more…)

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#shopsmall for your consignment or resale shopYesterday, we talked about shopping local as a possibility for (more…)

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