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Posts Tagged ‘holidays’

Do’s and don’ts of the consignment and resale holiday shopping experience

Posted in Shopkeeping talk, tagged , on November 22, 2010| 1 Comment »

Shopping’s supposed to be fun, right? Especially for the holidays, and even more especially, in resale, thrift, and consignment shops. Make sure that your customers get a full dose of holiday cheer, and that you present yourself as a new and exciting place to find Christmas gifts, holiday decorating and entertaining props, attire and toys and stocking stuffers….

Shop consignment with ease during the holidaysNice Santa: Do help shoppers with ideas.

Sure, you have trifle bowls and little black dresses and made-locally toys and accessories. Now, your job is to help shoppers envision these in their lives. Make your merchandise shout festivity: Fill the trifle bowl with oranges and pine clippings, match the LBD on that dress form with red pumps and a brilliant blue clutch (this season’s look) and tie a flamboyant bow on the rocking horse. DO set the stage for your merchandise to fit into their vision of their holiday.

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Are your resale customers bored?Boring Santa: Don’t (more…)

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Learning from the professionals: Holiday Window Ideas for Consignment and Resale Shops

Posted in Shopkeeping talk, tagged , , , , on November 17, 2010| 6 Comments »

Some commercial holiday windows that might inspire you (click the photos for a close-up view):

Open back shelving, a few luxe pieces of clothing and a lot of neatly-wrapped gift boxes. Add bare branches and red berry garland, and you have an exclusive, boutique look for your holiday windows. Bonus: takes 3 minutes to switch out merchandise!

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Holiday window displays, Resale Style

Posted in Shopkeeping talk, tagged , , on November 15, 2010|

Some inspiration from Auntie Kate’s past files, of holiday decor at consignment and resale shops across the country.

The sparkly tree reinforces the fresh and giftable appeal of the goods in this childrenswear consignment shop. The ornaments are standard-issue, but inagine if the tree were trimmed in for-sale hair bows or other gift-ready merchandise from the shop!

More ideas on display and presenting your merchandise in Show it to Sell it


Here’s an old shot of kateb’s holiday window, utilizing the Tiffany gift boxes her consignors brought at her request. Luxe holiday idea!

More ideas for year-round customer appeal: Shop Sizzle, a best-selling TGtbT.com Product for the Professional Resaler.

Why not turn your window display into a walk-in window that's a gift department? Here, minimal trim and a few "gift baskets" get the holiday-gift theme going. From Twice is Nice, Ohio.

Holidays in Resale will help you boost sales and customer satisfaction.

Do you have holiday display photos of your shop to share? Send them to me via email or post on Sharing!



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The Key to Holiday Selling for Consignment, Resale, and Thrift Shops.

Posted in Shopkeeping talk, tagged , , on November 14, 2010| 4 Comments »

Holidays in Resale can help your shop AND your beloved clients!Okay, let’s dispel the myth that resale shops have to just suffer through the holiday buying season because, after all, “no one buys used stuff for Christmas.”

After all, you have plenty of NWT items for sale (do folks who aren’t yet fans of your shop KNOW that?) and there are all sorts of things folks need for the holidays themselves (have you REMINDED them that everything from a LBD to a stunning serving platter can be had for budget-sparing price at your shop?) and that your shop’s a haven from the commercial, flimsy, mass-produced big-box junk (TELL and SHOW them your shop’s a treasure trove of the unique, local, and hard-to-find)? See what HowToConsign.com is telling YOUR potential customers about a Merry Thrifty Christmas and a Heedful Holiday.

This excerpt from Holidays in Resale just might get you fired up to help your customers have a wonderful, eco (-logical and -nomical) celebration…and have one yourself as well!

The key to holiday selling is to remind your shoppers, and the potential shoppers in your marketplace, that you have great gifts and holiday supplies that are unique, individualistic, and affordable. Gussy up what you have in-shop, and develop reasons and ideas for your shoppers to buy your items.

Don’t let your merchandise be hidden by holiday decorations. Instead, use things that are for sale as your decor. Red sweater, green sweater. Pile pine cones in the serving bowls. Tie big velvet bows on every crib and stroller.

Add touches that evoke the Yuletide spirit to your merchandise. Fill those for-sale crystal bowls with sparkly balls and tuck evergreen boughs behind paintings. Tie a red muffler around the neck of a green coat. Make quick bows with wired plaid ribbon and pin them on necklines, lapels, waistbands.

Do everything possible to sell holiday-themed goods as early as possible. Face-out displays, swing-shop features, window displays and so on. What’s worth $50 on November 22 is worth ZERO on December 22. Move it!

Order your own PDQ copy of Holidays in Resale today.

How do you show both current and prospective customers that a Merry Thrifty Christmas is not only possible…but preferable?

 

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Keeping the holidays bright…in your consignment, resale, or thrift shop.

Posted in Shopkeeping talk, tagged , on November 4, 2010| 1 Comment »

Consignment shops & Christmas DO go together!How many days ’til Christmas? Fifty. Isn’t that nifty?

But maybe you don’t look forward to the holidays. So much hassle and worry and duties … and expense. Well, chances are (more…)

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