Posted in Shopkeeping talk, tagged advertising, blogging, HowToConsign.com, social networking, Twitter, web on February 27, 2013| 2 Comments »
HowToConsign.org is the newest way Too Good to be Threw is helping consignment, resale, and thrift shops thrive and grow
Well, that’s easy:
Or actually, that’s what (more…)
Posted in Shopkeeping talk, tagged advertising, Twitter, web on February 21, 2013| 6 Comments »
Found a great article that will help you make decisions about your marketing for (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, Twitter, web on February 15, 2013|
For many years, I wrote a small weekly ad for my consignment shop in our local newspapers. Since I didn’t have a lot of ad money in my shop budget, I had to make every word count. I can see her still: Billy, my ad rep. A staunchly unimaginative-seeming middle-aged woman in Talbots’ finest, right down to the penny loafers. She looked like a high-school English teacher, and maybe she had been, because she gave me the best (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, perceived value, Twitter, web on December 9, 2012| 3 Comments »
Everyone loves Before-&-After photos, right? They love them SO much, they forward and share and retweet this category more than any other (well, besides embarrassing photos of celebs.) Fat to skinny. Plain to beautiful. Shabby to chic.
You name it, they love it. Their eyes dart back and forth and they think “I can do that!”
So why not try a before and after series on your consignment shop site, blog, or even Facebook?
Didn’t you, just today, turn a laundry basket of out-grown toddler clothes into a rack full of irresistible outfits? Or make a neutral couch (boredom city) into a showpiece in a vignette by selecting side tables, throw pillows, lamps that enhanced it? Or help a clothes maven clear her closet and (might as make the B-&-A double-barreled!) fill her purse?
So why not talk about it? Snap some Before-&-After shots? It’s
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, Twitter, web on December 3, 2012|
Just found a web site merchant to admire. Not because of their products (although I covet quite a few of them) but because of their voice.
“the quality that makes his or her writing unique, and which conveys the author’s attitude, personality, and character”
and man, this merchant has voice to spare! It’s ban.do. Read their about page. And their Facebook and their blog and tweets…for the VOICE.
For example, if you click on one of their items and it’s sold, they don’t say “sold” they say
And here’s a quick selection of their Facebook posts, each (well almost each) written to make you want to click through to see what’s up:
Just for fun:
thumbs up if you think rainbow sprinkles make everything taste better!
we can’t stop debating who was the best dressed at the emmys last night. what do you guys think?
To sell stuff… their FB post always leads to specific product info on their web site or blog:
getting into a little bit of trouble has never looked so glamorous.
we hate to pick favorites, but we did it anyways. (leading to their % Faves, something they do on a regular schedule.)
whoever said anything about having to wearing boring colors during the fall?
and for their clearance sale: out with the old, in with the new.
And how about these? Wouldn’t you simply have to click through to their message?
we’re hiring, you want in on all the fun?
as you well know: a good secret is hard to keep. well, this secret is out!
Ready for some “voice” lessons? Cruise around their various web presences.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 