Auntie Kate The Resale Expert

This snapshot of a shop’s sign (I’d credit the shop, if I could figure out who/what/where) is interesting. But for us resalers,

the sign and its approach to gaining suppliers is even more interesting.

How does, do you think, a sense of humor go over with potential clients of your shop? Will you attract more than you will turn off?

Certainly the headline of this sign, or of this message turned into an ad, an email, a blog post… will get folks reading, assuming your pool of potential customers is mostly female and mostly eligible for marriage and cheating husbands.

I’m sure, however, that there will be some who read this sign and take offense. For whatever reasons. And standard “knowledge” about communications with your marketplace includes the adage “Don’t offend/ be VERY careful with humor”… which is wise. After all, you don’t want some still-hurting woman bursting into tears because of your sign. Or worse, other readers of said sign to see that woman crying because of BigMeanieYou.

My thoughts: if the skewed, not-terribly-PC approach is natural for you, then go for it. At least you’ll get some great word-of-mouth. But if irreverence and tongue-in-cheek is not your style then you, your message, and your clientele will feel strained and forced.

Humor: Handle with Care, but after all, If his taste in clothing beats his taste in girlfriends simply HAS to be the funniest line in any consignment policy I’ve ever read! Call me twisted.