Auntie Kate The Resale Expert

The Strand Bookstore in Manhattan prides itself on its vast selection of books. In fact, its tagline is

Home of 18 miles of New, Used, Rare and Out of Print Books

Think about this for a moment: How many miles (well, okay, yards or meters) of “new, used, rare and out of production” styles does your consignment shop carry? Or how many different decorating styles (let’s see there’s Early American, Danish, Mid-Century, Victorian, cottage, lodge, just for a start) does your hard-goods resale shop offer? Or brands? Or, actually, different choices (hint: you carry more brands than any of the “real” stores could possibly afford to.)

Is you mind now spinning with ads, blog entries, fliers and quotes for reporters? Hmmm…you’re doing an honest day’s labor, today on Labor Day! Sneaky little task-master, aren’t I?

Oh yes. Did you notice their “Books by the Foot” promotion? Or the Strand 80? Isn’t it wonderful that there are so many ideas out there that, with a little tweaking, will give your business the business? Like this one from the dentist’s, and this one from the mall, and heck, this one from the Girl Scouts.

It’s just SO much fun, Poking one’s nose in other people’s business.