Which strikes you more... the WORD "money" or this photo?
I got two emails from consignment shops today. Both were focused on the great items they had received in just then, and both mentioned some great, great stuff. Both used a broadcast email service and had designed their email to be tempting and colorful. Each had a nice variety of clothing and accessories, good copy that made me want to get over there (1500 miles and 3000 miles away notwithstanding!)….
But only one shop, alas, had photos in their emails.
I hope each of these shops has a thousand-dollar day today… but I’m guessing the shop which sent pictures gets to $2000 sooner….
BTW, both shops’ emails were lacking something that is important. In fact, almost every email I get from all the wonderful resale, consignment, and thrift stores I know is lacking this. Have you noticed this too?
Auntie Kate The Resale Expert 
Thanks! I know I need to add more pictures to my e-mails. But it requires a thought process which at this point in time is lacking.
Sorry, I was unclear. The email that enticed me more had photos of items she mentioned. Sometimes we forget that the web is primarily visual and of course, a photo is “read” much faster, another thing we have to remember…catch ’em in a few seconds!
Almost every email, shop blog, resale site I visit would be more effective with more pix. Merchandise, shop, staff, typical customer….
So what is missing? A picture of the store, the owner, customers. Is it something that should be said? Please tell us.