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Archive for the ‘economics of resale’ Category

The Bag Sale That Isn't, a blog post from TGtbT.blogA while back, I got an email from a resale shop that intrigued me. It read:

Stuff a Bag!
10 for $25

Bring a bag,
choose 10 select items and pay only

$25

that’s $2.50 an item
blouses, tops, sweaters, cardigans, pants, shoes
(must choose at least 5 items to receive this price)
(anything less will be at regular sale price)

Notice what she’s doing? Making a “bag sale”… that type of sale that really pulls in the bargain-hunters… but actually limiting the deal to 10 items at $2.50 each. That’s better, for your bottom line, than 14 or 18 or 22 items for $25, isn’t it? But it sounds just as tempting to your audience.

With this structure, there’s no deciding what size of bag to give them. They bring their own (which is actually the only part of this “bag” sale that has anything to do with “bag sale”.) And no “your bag is too stuffed” or “It is not!” discussions. Or “roll it up tighter, honey” or “I only want these 3 items, not a whole bagful.”

I think this is a brilliant way to have a clearance of “10 items for $25”, or having a $2.50 rack. Much more eye-catching and fun-sounding. Heck, you don’t even have to pay for bags!

Could TGtbT.com has the resources you need!you use some fresh clearance/ sale ideas in your shop? Check out Bag Sale$, Dollar Rack$ & BOGO Deal$, a Too Good to be Threw Product for the Professional Resaler.

Thanks to Full Figure Fashions for this idea.

PS The reason I’m posting this idea today? I browsed through a sidewalk rack at a consignment shop this afternoon, where the tags had ALL the prices completely blacked out. When I went inside, I had to ask whether the stuff on that rack was free. She snorted and said “there’s a sign on either end of the rack”… but she didn’t get up off her stool to see what my problem was. As I left, I saw that yes, indeed there were 2 3-inch-by-3-inch signs taped on the rack… facing the wall, not the customers.

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Still unconvinced that Pinterest is how to gain attention to your shop?

Here’s how folks found my blog on the web: Pinterest sent

more than FOUR TIMES (more…)

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There are laws in resale you must not flout, a post on AuntieKate.wordpress.com, the Professional Resalers' resource.You must obey this law… and if you don’t, you will suffer.

While flouting this law won’t get you a jail sentence,  it could contribute to the death of your business.

What law are we looking at here? (more…)

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Recently, a shopkeeper got the queasies. (She didn’t read one of my recent blog posts, did she?) She asked:

My agreement says things not picked up at the end of the period are mine. But what if someone sees their stuff in my bag sale? Is it okay for me to sell these things?

Other shopkeepers were quick to tell her yes, it was indeed fine to sell out-of-dates (ODs). But she remained unconvinced. This is what Auntie Kate would have said (more…)

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Bag sale ideas from TGtbT.comBag sale days can be wonderful for you and your clientele… but they can be a logistical nightmare. Lines, lines, everywhere lines…

Bag sales can also mean great income for your shop from scads of items that might have to be otherwise disposed of dumpster-direction. But hey, couldn’t your local charities use that stuff?

Here’s a way to address all 3 issues at one time:

1- Sell (more…)

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If your shop issues Frequent Buyer Cards, remember, they’re more useful than you think. Some ideas that go beyond just punching:

* Use an “extra punch” or “double punches” to motivate shopping. Instead of reducing your prices, simply promote by offering more punches when you need to move a too-full category. Especially useful when you want to sell down a category that’s a slow mover or whose time is quickly waning: holiday items in early December, for example.

* Extra punches are also great to reward seniors, the military, donors to your charity drive, as an apology when it looks like you may be losing a customer or supplier.

* Remember that punches don’t cost you much, if anything… but they are perceived as extra value!

* Speaking of perceived value: Do they get a gift certificate in exchange for their filled FBC? They should!

* Consider structuring your FBC so that they expire at the end of the calendar year. Gives you a great reason to email, blog, or otherwise notify your customers to “Fill your FBCs now and redeem them!” That alone might get shoppers in during the December shopping period.

* Perhaps a “donate your FBC to charity” event in early January? They bring in their not-filled but expired FBCs to donate to a charity… you give them a fresh new FBC with a “free punch” for having done so, and the total value of all the punches on all the unredeemed cards, you grant (amidst great media fanfare of course) to whichever charity your shop can help. Details in an earlier post here on the Auntie Kate blog.

A TGtbT.com Product for the Professional ResalerFor layout ideas, information on variable qualifiers and how to turn an FBC into a Gift Certificate, see The FBC Idea Kit on our Too Good to be Threw Products for the Professional Resaler Layout Ideas Shop.

 

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Hot enough to fry an egg on the sidewalk? A creative consignment solution from TGtbT.com

For more HOT ideas to keep your consignment or resale shop cookin’, click the egg!

Too hot to shop.

How to get the register jingling when it’s too hot to shop?

How about holding a sizzling

Virtual Sidewalk Sale?

Here’s how:

Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.

Photograph them… together or separately. (Add your shop logo and contact info to the photo!)

Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.

Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!

Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.

Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.

Photo by Pockafwye via Flickr Creative Commons

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