Auntie Kate The Resale Expert

Is it bad luck… or not paying attention to the signs?

How to avoid making your own bad luck, if you’re a consignment or resale shopkeeper or a thrift shop manager, some tips from TGtbT.com:

Stay on the trail.

Bad luck abounds when you wander off the trail. Choosing a lousy location, and then compounding its disadvantages by not advertising consistently. Deciding what you will sell based on what you want to sell rather than what your customers want to buy.

Avoid the dead-end trails and the falling-rock zones with the Manual, and take along a Luncheonette Product or two for when you’re feeling a bit peckish.

Stay back from cliff edges.

Spending your consignors’ money, putting Internet access into the hands of easily-distracted staffers, ignoring advertising and promotional opportunities can put your business in danger of tumbling over. (Have we mentioned the best way to get your shop Internet exposure, by listing it on the #1-Google-rated site for resale shoppers? If you’re not on HowToConsign.com, what in the world are you waiting for? A rich uncle to give you a quarter a day?)

If you want to stay away from the slippery slopes of failure, Products for Growing Shops can be your safety fence.

Observe posted warnings.

Pay attention to the time-tested advice from many of the shopkeepers who frequent our blog and Facebook pages.  They’ve told you and told you: Use red-penteled markdowns. Do daily backups of your business data. Watch your COG like a hawk. Get rid of that PITA consignor.

Parents– watch your children.

That one, I can’t help you with. Unless, of course, you are the parent of a consignment or resale shop owner and you wish to keep them safe. In that case, might I suggest a loving gift from Too Good to be Threw’s Shop for Professional Resalers? After all, who’s gonna take care of you in your old age? Your successful resale-shopkeeper child!

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