What do you do when you want to expand your business but your market area is just too small for you? Even if it IS Los Angeles?

Or if you want to find better consignors?

You take it on the road.

Here’s the in-home purse party, the Avon or Tupperware party, taken to a haute couture consignment level.

Well, we’ve covered seasonal sales and TV newscasters swapping vividly-colored blazers and those matching jewelry sets so beloved of on-screen talent, so we had to bring your attention to this.

It’s actually something your shop could do as well.

Maybe not on the high-altitude Versace “platoon of glamorous fashionistas” level…but on a level your target customer would aspire to. And the best part(s)? You use it to introduce yourself in a one-on-one manner. And sell. And gain new consignors who are comfortable with you now.

Any takers?

Just, please, don’t coo.