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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Being cheap where it counts…against you.

July 10, 2010 by Auntie Kate of Too Good to be Threw

Such style this NYC shop has…Tokyo Rebel!… and their overhead expenses I am sure would cause most consignment, resale, thrift shopkeepers to break out into a rash. Just the framed poster had to cost a pretty penny.Such style...until they bought that sign

So why did they buy their open and hours signs from the nearest office-supply store?

What does a generic OPEN or HOURS sign say to the onlooker? This is a low quality, unoriginal, lazy kind of shop. That’s not the message you want to convey is it? Those thin plastic open signs, those write-on-with-marker hours signs… do they really do anything for your image? Pulll-eeeze.

Surely you can come up with signage which better fits your image, like those on our  “recycling store fixtures” post.

A unique sign is easy to do and costs no more:

Make an open sign that reflects your shop's image

Great way to avoid the allo-negative "CLOSED" phrase

Details count. Take a look around your shop…what do you see that could use some image-polishing?

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Posted in I've been meaning to tell you, Shopkeeping talk | Tagged display, perceived value, small business | 3 Comments

3 Responses

  1. on March 11, 2011 at 11:59 pm Patty's avatar Patty

    I love the ‘open’ sign. Anyone know where to find a similar sign?


  2. on July 10, 2010 at 7:39 pm Auntie Kate of Too Good to be Threw's avatar Auntie Kate

    Love the “please keep shopping” wording! I would consider, though, that the glass etching idea wouldn’t make the message as obvious as the “stained glass paint”…which I’ve never used, but which sounds bolder! Especially if outlined inn black…


  3. on July 10, 2010 at 6:15 pm Jenni's avatar Jenni

    Love the “shut” sign! I might steal that one… hope no one minds 😉

    I’ve been thinking about stenciling or hand lettering some of our store signs. For instance, we have a back room and the sign on the door says “please keep shopping” with an arrow pointing back through. Wouldn’t it look cute to use stained glass paints or maybe that glass etching compound (it’s a swinging glass door) to replace my tired old sign with something more appealing?



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