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Archive for the ‘I’ve been meaning to tell you’ Category

Seriously. If you were meeting someone for the first time, or describing your business to a stranger,

Tell me what you sell.

Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.

Keeping to that 25 words. Preferably less, a lot less. Can you?

Is it mesmerizing, motivating, and melodic?

If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!

Too Good to be Threw at TGtbT.com

 

What’s a WIIFM?

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You know how you sometimes get whole collections of things in, and you’re at a loss as to how to group lots of little things, how to price, even how to tag? Like this (more…)

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There’s nothing to fear about customer complaints in your shop. In fact, if you approach them as 

(more…)

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Where do you find the best information about your resale business?

Well, in our Products for the Professional Resaler, of course. But there’s another source for great ideas you can adapt to your consignment, resale or thrift shop, and that’s (more…)

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3 reasons YOU need a swing shop:

1- You can focus attention on specific categories or styles to keep them moving

2- A swing shop keeps 

(more…)

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TGtbT.com thinks you'll enjoy this novel about consifgnment and resale shopkeepingSecond Hand, by Michael Zadoorian, will make any shopkeeper smile.

Richard, the proprietor of the imaginary shop Satori Junk, travels from estate sale to thrift store to garage sale in search of (more…)

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Every once in a while, it does a business good to check its links.

Do the links on your web site go where you want them to go? That Facebook icon: does it take folks to your Facebook page or ask them to share your site on their Facebook? Either way’s fine… unless (more…)

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