In my workshop on Creating Compelling Communications, I pointed out that inspiration for usable, clever, and most of all compelling messages is everywhere. This is what I ran across, barefoot in my kitchen the other evening, making dinner:
Barilla is touting their spaghetti and their sauces… but how good is an idea like that for the resale industry, where consignments (or bought-outright goods!) are carefully chosen or selected from the best closets (or cupboards!) of OurTown… and where we would like our customers to do the same…
What advertising phrase(s) would you come up with, using the side of this spaghetti box for inspiration? Comment!
Auntie Kate The Resale Expert 
Want instant fashion success? Choose only the finest ingredients…available at Baja Rosi’s!
This one I LOVE… lots of possibilities… “gourmet style at take-out prices?”
We use only the finest ingredients … the result? A recipe for fashion success!
[…] I got inspired once by spaghetti packaging. […]
You Pick the Best for us… We’ll Pick the Best for YOU!
We pick the best clothing that was handled with care….And invite you to come shopping and look your best!
You Get the Pick of the Best…. because You are the Best!
We select the best for your shopping pleasure, and invite you enjoy the experience.
We have selected the best of the best for you, the savvy boutique shopper, from our accessories and just-came-in smashing apparel for a one day shopping extravaganza! Come in early for best selection and discounts! Mention this ad and receive a special gift!