Auntie Kate The Resale Expert

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Your tweets are so easily overlooked… Let’s say you have this great link you’ve called your fans’ attention to. What if she missed it? What if it came in such a flurry of incoming tweets that she simply didn’t get a chance to take advantage of it? Wouldn’t you like to give your 140-character marketing message a second life? You can simply use Twitter’s favorites to reach more people, more often, with the click of your mouse.

First, why consignment, resale and thrift shops could utilize their Favorite Tweets as a marketing tool: You could use your favorites as a way to gather “love this look [link]” posts throughout a season to help followers with style/fashion choices to update their wardrobe or home decor. Or you could “favorite” your how-tos, recipes, care tips. Then send your followers, once in a while, to your favorites, referring to it as your treasure chest of this season’s best looks/ ideas/ recipes…

You can mark your own or any tweets you’ve received as Favorites on your Twitter Favorite Page. For example, if you were following HowToConsign’s Twitter stream, you could not only retweet to your clients, but “Favorite” it as well, so they can check it out when they get time. For example, this tweet:

Love shoes as much as I do? Here’s some imaginative ones, from serious to silly. http://tinyurl.com/htcfinds9-5

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Over on the TGtbT tweet stream, I retweeted a useful message “Five Tools for Maximizing Facebook” when I received it, but just in case my professional resaler followers miss it, I marked it to go in my Favorites list as well. No sense letting something useful disappear!

How to mark tweets to go to your Favorites page? It’s so simple. Let’s say you tweeted something worth recycling for longer than a tweet’s 15-second moment of fame. Take a look at your Twitter “profile” page to see your own tweets and choose one. Hover your mouse over that tweet and two options appear on the right side of the tweet. One’s the delete (we’ll talk about that in another post!) . The other’s an outline of a star. Click the star (it will turn yellow) and your tweet’s now on your Favorites page. Go ahead, try it, I’ll wait.

Fun, huh? Here’s more info from Twitter and another explanation.

So what should YOU “favorite”? Lasting news, praise about your business…heck, you can even temporarily Favorite a tweet you run across if you want to pay more attention to it later or consider retweeting it to your followers after you look into it. Heck, you could even create favorites as a way to share info with bloggers or reporters, kind of like handing them a story-on-a-platter!