The famous Christmas song Rudolph the Red-Nosed Reindeer started life as a poem created for a retail giveaway by American advertising executive Robert May.
He was tasked to produce a poem specifically designed to appeal to children, that could be given away by the store’s Santa Claus.
This marketing ploy was a massive success: approximately 2.5 million Rudolph, the Red-nosed Reindeer poems were given away in the first year of its publication!
If your consignment, resale, thrift shop is giving children a little something this season, like HowToConsign.com ‘s Snowpeople Coloring Page, we hope you will have many delighted kid-customers too! (Although I guess two and a half million would be kinda optimistic)
The Snowpeople Coloring Page is offered to all consignment, resale, and thrift shops courtesy of the Professional Resalers who help sponsor HowToConsign.com’s consumer-centric, educational site designed to find your future clients. The Sponsors invite all shops to join us here, and to participate in the Clickable Directory and Zoomable Map.
Okay, back to Rudolph, in case you’ve misplaced the song: Roll it, Rudolph
Auntie Kate The Resale Expert 
This Rudolph promotion was done by Montgomery Ward. I worked for them for 13 years and remember this story.