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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Ah, the lost art of customer service.

January 26, 2011 by Auntie Kate of Too Good to be Threw

“Tell me what it is you do for a living again?”

A real-life scenario of customer service.

Customer service? Scenario: I get yet another “time to renew” letter from the Hearst Corporation, publishers of such fine magazines as Popular Mechanics and Seventeen. We will set aside for the moment, their strong-arm tactics that so many have complained about (1.11 million and counting) , and the fact that they never tell you precisely what you have already paid for and what they are dunning you for today…

Right now, all I wanted to do was renew.

As much as I dislike Hearst, I like Country Living. Well, the letter said it was $15.97. And I could pay online, they even urge it. So I go to their site.

Lo and behold, flashy pop-ups all over the site: $10!

So, being the retail reporter I am, I decide that hell no I don’t want to pay 60% more as a valued and long-term subscriber, so I bop on over to their Customer Service page.

Where I have such choices as Check your account status, Pay your bill, Renew your subscription... none of which explains why it’s gonna cost me more than some stranger.

So I look for contact info.

Zero, zilch, not a whisper of customer service contact email address or phone number on the Customer Service page. So I take a guess and email customerservice@countryliving.com

Success! They answer me on the

3rd business day after my communication.

Follow along with me if you dare:

Me: * Why does an established subscriber receive a bill for $15.97, when you have emblazoned all over your site a $10 rate? I don’t care to spend 60% more.
* Why is there no contact info for customer service on your site?

“Living, Country” (yes, that’s how they call themselves): Re: Customer Service Question 18008880128

Me: I will assume the reply you sent was an error, and not a serious answer.

Living, C: Re: Customer Service Question Please contact 18008880128 or logon to service.countryliving.com for reader services.

Me: Please cancel my subscription. Customer Service web page doesn’t solve my problem, and unfortunately, neither do you. Your employer does not deserve my dollars.

Living, C: I can’t cancel your subscription. You need to contact subscription services.

Tell me, Living, Country: What is it you do for a living? And yet the BBB gives Hearst an A+ rating. Sigh.

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Posted in economics of resale, Shopkeeping talk | Tagged customers, small business | 2 Comments

2 Responses

  1. on January 27, 2011 at 4:07 pm clothespinsboutique's avatar clothespins71

    So I guess we can’t trust the BBB anymore? Sad. 😦


  2. on January 26, 2011 at 5:50 pm Donna H's avatar Donna H

    They did a whole expose’ on TV on the BBB and if you agree to pay them some bucks they will say really nice things about you. If you don’t pay, well, you get it…



Comments are closed.

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