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Archive for February, 2011

How to afford a cruise.

Posted in Shopkeeping talk on February 21, 2011| 1 Comment »

Click this to find out how you can afford a cruise by shopping consignment, resale, and thrift shopsIt’s no secret… just click!

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You probably already have enough customers

Posted in economics of resale, Shopkeeping talk, tagged , , on February 21, 2011|

You probably already have enough customers.*

A customer in motion stays in motion.
Persuade current customers to buy more, more often, for more.
Turn a current customer into a more customer.
To keep and develop (more…)

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Will they spend more money if it saves them time?

Posted in economics of resale, Shopkeeping talk, tagged , , on February 19, 2011| 3 Comments »

Consignment, resale, thrift shops help time-pressed consumersHurry, hurry, hurry…everyone is, or at least feels like she should be…pressed for time.

And that includes your consignment shoppers, your resale customers, your thrift store browsers. Not to mention consignors, sellers, and donors.

And chances are, they’re more concerned with time than with (more…)

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Consigning prom attire: Getting it in

Posted in Shopkeeping talk, tagged , , on February 17, 2011| 2 Comments »

Great re-reflection: Letting them pass on their prom attire in your consignment shop!You know you need lots of prom dresses, and even more accessories, to make a big splash in your consignment, resale, or thrift shop this year…but

it’s all too easy for your suppliers to forget

that they have such things to pass on to another. It’s imperative that you remind them…and let them know that they can Turn Their Cluttered Closets into Cash as HowToConsign.com says!

Don’t hesitate (more…)

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What’s YOUR mood when you’re working your way through your in-box?

Posted in Shopkeeping talk, tagged , , on February 16, 2011| 7 Comments »

Don't want your email blown off? Learn to do it right at AuntieKate.wordpress.com

Don’t know about you, but when I open my email, my main mission is

Search and Destroy.

Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes:

  • The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this emailer was REALLY offering which was Thursday, Friday and Saturday 30% off your purchase… which is MUCH more motivating, don’t you think?
  • The ones who can’t bother to telegraph their intent to me: what would possibly make me intrigued enough to open Something we think you’ll “Like”? To be quite blunt, what YOU think…doesn’t interest me. Remember the WIIFM! How about…You asked for it, We Heard!
  • The boring. Ho hum so what, 50% sale extended thru Sat? I mean, all that tells me is that the sending business is DESPERATE…and goodness knows, I am not so pitiful that I have to shop at a desperate shop, do I? How about…The Sale for Busy Folk?
  • Stuff that doesn’t tell me anything I find useful today. If an email subject line focuses solely on a topic of interest to only a segment of your shoppers, expect the non-targeted to ignore it. New M&D in doesn’t interest those who don’t want M&D (and those who don’t know what M&D is) How about… New M&D and Great Books Too! which offers a wider interest?

Email is not a medium to wax eloquent in.

Say it fast, say it plain, say it so it will either be memorable or so intriguing that the recipient will come back to it. Your goal is to have your recipients read your email. Second best, to have them save it for another, more leisurely day. Worst-case-scenario? You don’t want them to mark you as spam. So make your emails worth their attention.

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