Take heart as you pile those spring items in and do your best to find space
where you never thought you had any, before. It may be all to the good for a certain type of store. After all, even The New York Times says
lots and lots of stuff piled onto shelves or stacked in the middle of store aisles can coax a shopper to buy more.
and they also note
the messier and more confusing a store looks, the better the deals it projects.
So if your consignment, resale, or thrift shop focuses on price, maybe all that clutter is a good thing.
if shoppers walk into a less organized environment, I’d bet their first impression is going to be, ‘O.K., you’re going to find lower prices here’
(And wouldn’t it be nice to have the problem they mention Best Buy does. Everything is shrinking so they’re left with oodles of unused space. I’ve often thought the best second-hand merchandise to deal in would be postage stamps.)
The piling of goods means better deals applies to certain categories. If you see a pile of purses on a table, you may think there’s a deal on purses. But if there’s just a lot of different kinds of things piled up, it just looks like junk. We took little items we had trouble selling like onesies and put them on shelves with a sign that says “Onesies 99 cents each”. We don’t tag them, just put them all in the computer under one number with a multiple quantity. They now sell like crazy. The same with infant hats. But we only put one category on a shelf.
If you can make the items on your table one price, people will dig if the price sounds good.
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Our small college town is full of thrift stores. The only way we can differentiate is by having a razor-sharp product focus and to make the store as neat and organized as possible.
When I got into a store and it’s packed with merchandise, I think, “There are great deals here, I just have to find them.” and I reckon that time spent ‘finding’ as the trade-off for the deals.
When people come into my store, I want them to think, “Everything here is carefully selected, and I will pay a little more for the ‘service’ of having all the duds already weeded out.”
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