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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Got your AGD?

May 27, 2011 by Auntie Kate of Too Good to be Threw

Every consignment, resale and thrift shop (heck, every retail store) needs its very own AGD. What’s yours?

It could be animal, vegetable or mineral. It could be ceramic, stone, bronze or made of rags.

But it needs to be big enough to be a presence, unusual enough to be noticed, and stirring enough to be talked about.

What is it? It’s your

Attention-Getting Device.

Every resale shop needs an AGD: an Attention-Getting Devise.The best AGD I ever saw, hands-down, was a very realistic, life-size dog. He stood there, mildly smiling at you, from a different room vignette every few days in a consignment furniture shop. This AGD was so beloved that children brought in Milk-bones for it.*

Other AGDs can be related to your shop name (giant pinata bumblebees hanging from the ceiling in a shop called Honey’s?  A bejeweled tiara’d vintage mannequin whose name is  SecondHand Rose?), your location (a dapper rag doll dubbed Grandview Grandee?) or your mission (Recycled Rosie, a made-of-junk statuette on your loading dock?)

Everyone wants their kids to be green... metaphorically at least.Or what better AGD and mascot could a gently-used kidswear shop have than a giant Great Green Baby. This example’s from Great Green Baby, but it’s only doll-size (and, apparently, no longer sold). I’m thinking adult-human size for impact, aren’t you? Maybe you can use the photo for design inspiration.

Now, AGD usually means something at the beginning of a speech or presentation, something to make people sit up and notice. But after all, we want to do that all day long in our shops, don’t we.

I once suggested to a bridal shop that they take an old mannequin, outfit her in the most flamboyant wedding gown they could find, supplemented with yards and yards of tulle veiling, with streamers and flowers, for drivers-by to notice. Move her around, from front door to side, inside to out, even on the roof some days. Change her bouquet. Let her hold a jack-o-lantern when it’s that time of year. The shopkeepers didn’t like the idea. I still think they missed the opportunity to stand out from a sea of sameness on that one.

Heck, a flamboyant AGD even makes a great publicity hook.Unfortunately, I didn't record which wonderful shopkeeper this is... And the best AGDs sometimes travel, always dress seasonally-appropriately, and have bios on their (you should pardon the expression) home page on the Internet.

What AGDs have you seen and remembered?

* I asked the owner of the shop if she gathered up the proffered Milk-Bones for any real dogs that might come in. In response, she showed me a photo of her rather plump Pomeranians at home.

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Posted in Shopkeeping talk | Tagged advertising, sea of sameness | 5 Comments

5 Responses

  1. on October 13, 2012 at 8:43 pm Connie Satchell's avatar Connie Satchell

    Carousel Kids’ AGD is our mascot, Ponyboy. He is a real size carousel pony (not a full size horse) who is a stargazer (head looking up) and a jumper (all four legs up. He is on his carousel pole on the counter behind the sales desk. We have had Santa on him at Christmas, a rabbit at Easter, and a mannekin in a wolf costume carrying a pumpkin basket. Ponyboy has his own Uncle Sam hat that he wears and a flag held in his teeth. He also has his Santa hat and own Christmas stocking, bunny ears and Easter Basket, STL Cardinals hat and St. Pat’s top hat.
    Our second anniversary is coming up in November and Ponyboy will be on the floor with a photographer getting his picture taken with the little kids (first photo will be free and will have our logo along the bottom).


    • on October 13, 2012 at 9:51 pm Auntie Kate of Too Good to be Threw's avatar Auntie Kate

      How great… went to your web site to see him, and to hear all about stargazers and jumpers, but no joy.


  2. on October 13, 2012 at 10:21 am Unknown's avatar Are you taking the opportunity? « Auntie Kate The Resale Expert

    […] AGDs are cheap, fun, and oh-so-effective! […]


  3. on May 27, 2011 at 6:21 pm Betsy's avatar Betsy

    Getting ready to join the group of insane multiple shop owners, and open a 2nd store. It will be called Bella’s, to tie in with current store Bella Grande. Our AGD is a lime green dachshund (we have a real mini dachshund named Bella). So excited!


    • on May 27, 2011 at 7:09 pm Auntie Kate of Too Good to be Threw's avatar Auntie Kate

      I’ll look forward to your new shop, Betsy! Send me a photo of your AGD as soon as you get him/her!



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