“Preaching to the choir” refers to promoting your business only to those who are already fans, whether on the web or in person. Do you spend all your marketing efforts on inbound marketing?
What’s Inbound Marketing?
Social media and blogs are inbound marketing tools. But inbound marketing events aren’t just social media like Facebook and Twitter. Inbound (or, some might argue, in-bred) marketing also includes in-store signage, bag-stuffers, and direct mail to your client/ customer lists.
Outbound marketing includes
telemarketing, direct mail to purchased mailing lists, cold email blasts, TV and print ads – all the things that buyers tend to block out more and more. It’s harder than ever to draw attention to your business from “strangers”… and, with costs going up and competition on every corner for consumers’ eyeballs and dollars… more vital to your business health.
Yes, shoppers who already know and love your shop are the meat-and-potatoes of your business… but, to use another analogy (or is it metaphor?) you need your vegetables too. And once in a while a sweet dessert. Think of the folks who have never been into your shop as Mr. Lentil and Ms. Spinach. You need them in your diet. Think of a local (or international!) celeb with a big mouth as Ms. Seven-Layer Cake. How can you position your business for a windfall of publicity?
So how do YOU generate new business, and new fans, from the 9 out of 10 potential customers/ suppliers who don’t know you yet?
Auntie Kate The Resale Expert 
A sure fire way to get noticed is SIGNAGE and LOCATION. You may try to save on rent with a back road location, but you will have to spend through the nose advertising it. My location is on the busiest road, and I invested in a $4000 sign with movable letters so I can shout whatever I want to the people driving by. Rent is a LOT CHEAPER than ADVERTISING, and signage is a one time investment, after that it is FREE.