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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Facebook complainers sound WAY too familiar to consignment shop owners.

September 21, 2011 by Auntie Kate of Too Good to be Threw

Oh my oh my. Facebook has once again altered the “layout” of their “store” and just listen to the kvetching!

Crowded racks in a children's consignment shopDoesn’t it sound JUST like when you move your racks around? People whining about they liked where the shirts were, and they can’t find the jeans now.

When all you did was rearrange to make things easier on them (which of course leads to increasing sales.) People dislike change, even when it’s good for them.*

At least Facebook gives you a way to “un-top-story” things you really don’t want to read first. I don’t think you’d allow that complainer to scoot the jeans rack back where it belongs.

* Why is this new newsfeed layout good for your shop? Because before, with the newsfeed and Most Recent separate feeds, most of your fans never saw half your posts because they didn’t check the two separate feeds. Now they’re combined, which helps your promotional messages on Facebook.

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Posted in Shopkeeping talk | 4 Comments

4 Responses

  1. on September 21, 2011 at 2:26 pm Sylvia's avatar Sylvia

    Out fan page has a “Recommendations” tap in the right column. I didn’t put it there, it just came with the page. I only wish there was a way I could ‘like’ the recommendations!

    http://www.facebook.com/pages/Your-Stuff-Kids-Stuff-Consignment-Boutique/69262714027


  2. on September 21, 2011 at 11:21 am Jenni Gardiner Schwarzkopf's avatar Jenni Gardiner Schwarzkopf

    On our Facebook page, we have a “review” tab ~ kind of like feedback I guess.
    No one really uses it but it’s there, nonetheless.

    Every time Facebook updates their format there are people who gripe. It seems to be less about the change itself and more about the individual persons tolerance for change at any level. It’s a process 🙂 The folks who embrace change quickly are just wired a little bit differently. My husband and I are opposites like that ~ I jump right in, floundering happily away and he backs in slowly, a week later, testing the waters more cautiously. We usually balance out somewhere along the way.


  3. on September 21, 2011 at 10:58 am Auntie Kate of Too Good to be Threw's avatar Auntie Kate

    Suggestion for another button to be used on web sites and biz FB pages:A FEEDBACK button. Wouldn’t it be great to hear what your followers have to say? Of course, we’re all afraid it’ll be just the negative people we hear from… and the vast majority of happy customers won’t pat us on the back.

    Which was my hidden message above… moving the racks helps most folks shop easier but shopkeepers get freaked out when they only hear the complaints and so are afraid to institute other changes they feel deep down are needed.

    As far as FB itself? Ya gotta go where your current/future/potential clients are, so it’s a necessary evil. I dislike FB because I think resale shopkeepers do their businesses a disservice when they rely upon it to the exclusion of other avenues of advertising.


  4. on September 21, 2011 at 10:05 am Dean @ The Computer Peeps's avatar Dean @ The Computer Peeps

    I think the issue most people have with it is that Facebook hasn’t added features users want (e.g. a Dislike button, chat that doesn’t crash, etc.). A Dislike button is never going to happen though. Facebook *says it’s to “avoid bullying” amongst kids, but it seems more financially motivated than anything – i.e. they don’t want people Disliking posts from a business or corporation.

    Now Facebook is trying to tell you what THEY *think* you’ll want to see, which on paper sounds great. Is that algorithm perfect? Is it showing you what you WANT to see or what you NEED to see? We can only guess how the algorithm works.

    Facebook is still a great tool for businesses since it connects them to so many people and for such a great price – free! That being said, Google+ will tie-in much closer to things that matter e.g. your Google Analytics, Google Places, Google search results, etc. So for a business, I’d much rather have my “stuff” showing up in Google as opposed to a Facebook profile. I’m looking forward to G+ Business Profiles going live. My two cents. 😀

    Thanks for keeping the conversation on this sort of thing going though! It really is great to see all sides of the story and to get people talking!



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