Auntie Kate The Resale Expert

How is your consignment, resale, thrift business going to use Small Business Saturday to advance your success?

Here’s the lowdown.

What they don’t mention, of course, is what you as a merchant who does not accept American Express (many small merchants don’t, which is probably the motivating force behind their promotion) can do to take advantage of the media attention Small Business Saturday will receive.

Let’s hear some ideas.

I’ll start. You know all that info about contests as a promotion? (See the section starting on page 7 of 229 Promotional Events for Resale & Consignment Shops.) How about a contest for the best drawing of your business area, a poetry contest with the theme “small”, a scavenger hunt where participants have to “find” something specific (and preferably local!) in your small-business neighbors. Depends on your clientele, your shopping area, even how much you want to invest, time- and energy-wise. But

it would be very short-sighted not to take advantage of this (small) opportunity.

So tell us… what will you be doing to become one of those “small businesses” that welcome shoppers as touted in the media and the AmEx ads? To stand out from the crowd? To tempt folks who simply don’t think about where their dollars go to explore your business? Comment below.