Auntie Kate The Resale Expert

Here’s the complete text of an email I received recently:

Who is this email from? What does this merchant sell?

You wouldn’t do this, would you?

Without a shop name (better, their logo) (better, their logo and tag line and address) (or best of all, logo and tag line and address AND a photo of their store front to “fix” the message in my mind) this email was a waste of everyone’s time. An annoyance. And likely to be marked spam as well.

Just think how wonderful, and effective, this positive message would have been in a broadcast email client, like Constant Contact (the one I use) or any other. Get a free trial and a $30 credit by going to explore Constant Contact through this link.

More on this topic:

• Search and destroy.
• 5-Minute Fix
• And how to post your message all over your social media in 30 seconds.