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Archive for the ‘5- Minute Fixes’ Category

Here’s a social media trick that takes 5 minutes and will increase the awareness of your Facebook business page. And that your competitors probably have overlooked.

Add a (more…)

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I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste it left in my mouth.

In response to that column, Kerri asked a good question:

I have question for you Kate–how do we decide WHO to send a thank you to–whether it be a gift, a card, a gift card, etc? With an average of around 40-50 sales per day depending on the time of year, how do I decide who to write to? As you said, your purchase might not have been the biggest sale of the day, but it would still be nice to receive something. Any words of wisdom greatly appreciated–thanks!!

My thoughts on the ROI (Return On Investment) of thank-you notes follows. After all, we can’t write thank-you notes to everyone, so where will it (more…)

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There’s that old saying about a picture being worth a thousand words, right?

So Old School.

Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)

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What’s the smartest way to dress… or to decorate your home? (Smart in the sense of well-chosen and smart as in budget-friendly and smart as in (more…)

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Believe it or not, there are some independent, talented resale shopkeepers who simply cannot bring themselves to brag on their businesses. (Drives me gaga, but it’s a fact of life.) I’ve tried to encourage these reticent entrepreneurs. Even given them reasons to put themselves forth. Yet still there’s some puritanical streak in them┬áthat’s

holding them back from spectacular success.

If you’re a Shrinking Violet, here’s a technique that’s (more…)

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Found in the field (at Bon Bon Vintage, Sarasota):

Polite signage in a resale shop, found by Auntie Kate of TGtbT.blog

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Are your regulars, well, not as regular as you’d like?

Could it be they’re passing your shop by when they just “don’t have the time

(more…)

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