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Archive for the ‘5- Minute Fixes’ Category

Does Facebook video tempt you, but you’ve never done it, you’re “not a public speaker”, or you’re

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Bummer, right? No matter how cute and interesting and vital your page is, very few of those who follow you will ever be offered the choice to read it. Is there a solution? YES. (Well, MAYBE. Read on…)  (more…)

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One of the best ways to get your business noticed on social media is to ride the wave of popularity… to talk about what everyone’s talking about. (more…)

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Here’s a social media trick that takes 5 minutes and will increase the awareness of your Facebook business page. And that your competitors probably have overlooked.

Add a (more…)

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I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste it left in my mouth.

In response to that column, Kerri asked a good question:

I have question for you Kate–how do we decide WHO to send a thank you to–whether it be a gift, a card, a gift card, etc? With an average of around 40-50 sales per day depending on the time of year, how do I decide who to write to? As you said, your purchase might not have been the biggest sale of the day, but it would still be nice to receive something. Any words of wisdom greatly appreciated–thanks!!

My thoughts on the ROI (Return On Investment) of thank-you notes follows. After all, we can’t write thank-you notes to everyone, so where will it (more…)

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There’s that old saying about a picture being worth a thousand words, right?

So Old School.

Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)

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What’s the smartest way to dress… or to decorate your home? (Smart in the sense of well-chosen and smart as in budget-friendly and smart as in (more…)

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