Have you noticed the new header here on Auntie Kate the Blog? I’ve been freshening up for the holiday shopping season, and I hope you are as well.

Little things (like my header here) put us all in the shopping mood, don’t they? But we in resale tend to feel that our shoppers will all desert us for the mall and so, sometimes, we don’t show our best face to our marketplace.

But there’s so much you can do to get the message across to your regulars and to potential customers that it’s fun, unique, and friendly to wallets and polar bears to

have a Merry Recycled Holiday!

Here’s how:

* Tell your electronic audience: your likes on Facebook, your subscribers to your broadcast emails, your blog readers and Twitter followers, of a great resource that will make their holiday sparkle.  Give them the link to 50 Ways & 50 Days to a Merry Recycled Holiday. You will save them money, open their eyes to all you have available in your shop, and earn some customer-service kudos. Best of all? Linking to this site is free, which especially around the holidays, is a resaler’s favorite amount to spend. Every day, another idea that connects the dots between resale of all kinds and celebration is added. It’s the Thought that counts, not the Waste! It’s like having an advertising copywriter appeal to your audience, 50 times, for free.

* Prep your shop so it looks its most tempting at this time of year. After all, you’re competing against the all-out, no-holds-barred Big Boys for a giant chunk of consumer spending in the next 40 days. Make sure the music you play is nostalgic and comforting, the smell of your shop puts them in a festive mood, and that you have presented suggestions to use your merchandise in their holiday plans. Need a little prod or some fresh ideas? Get your copy of Holidays in Resale today, and start pleasing your shoppers, introducing new ones, and making more profits PDQ!