Saw this UNICEF idea, and immediately thought of all the NFP thrift stores I have worked with. One of their greatest challenges is bringing their cause’s needs to the forefront, having buying customers understand that the profits of the store go for very specific help.
That’s the idea behind the $300,000 t-shirt.
Can’t you just see a t with a big open mouth on it, to sell for the price of a dental check-up, or a toy, for a child’s stay in day care while her parent finds a job… or whatever your charitable cause involves? Since most NFPs have multiple outreach programs, you could create and sell several different “price-range” t’s… all the way up to one with your shop’s logo, which costs a year’s rent on your retail location (The $48,000 t, perhaps? Great hook for media attention!)
Get inspired!
See more ideas for NFPs here on Auntie Kate the Blog.
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Auntie Kate The Resale Expert 