Archive for March, 2012
“Help new customers talk about you”
Posted in 5- Minute Fixes, Shopkeeping talk, tagged competition, customers, word of mouth on March 12, 2012|
Promotional Events for your Consignment, Resale, or Thrift Shop
Posted in Shopkeeping talk, tagged promotions, sea of sameness on March 11, 2012| 2 Comments »
When’s the last time you had an honest-to-goodness, word-of-mouth-worthy promotion in your shop?
Maybe now, with (more…)
Online Oxfam: NFP with real staying power!
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged Thrift, web on March 10, 2012|
If you’re a resale fan, and if you’ve visited Britain, chances are you’re familiar with the Oxfam charity shops. In fact, in my pantry I have a cherished tea canister that I bought in an Oxfam shop… in Bath, if I remember… almost 30 years ago!
It’s fun to poke around other shops, and enlightening as well. Looking at their brands and pricing, seeing how they appeal to shoppers and donors, what good your shopping dollars will do. And now you can do it without the transAtlantic flight!
Take a look at Oxfam’s online presence.
And don’t miss their two other areas of focus online: their Ethical Collection and Oxfam Unwrapped. I can totally see “NAM Unwrapped” or “Hospice Unwrapped”… can your charity make use of this idea?
Not a nonprofit thrift shop or NFP resale shop? There’s an idea
waiting for you as well on the Oxfam site: Shelflife. A simple, non-electronic tweak to this idea could be a good WOM addition to some of your more-unusual pieces!
Oxfam is an international confederation of 15 organisations working in more than 90 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives. —Wikipedia
That 20% of customers you lose every year: Get them back
Posted in Shopkeeping talk, tagged customers, small business on March 8, 2012| 1 Comment »
Many years ago, I was on the board of directors for NARTS with Annette, who owned a large childrenswear consignment shop in the Orlando area. When I visited her large, bustling shop, I noticed several (more…)
“Darn. She looks better in it than I ever did.”
Posted in Shopkeeping talk, Used Stuff in the News on March 8, 2012|
I’ll bet that’s what some consignor is saying right now about the Duchess of Cambridge.The Blog of
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