96% of shoppers, they say, do something for Mother’s Day. And who does the most gift-buying?

Husbands and daughters.

So it only makes sense for you to focus your consignment, resale, or thrift marketing for Mother’s Day on these folks.

How about:

Creating a pretty fill-in-the-blank handout in your shop, for mothers to list their favorite items in your shop, and give to their family?

Offering a gift to a young daughter who comes shopping for her mother, grandmother, mother-substitute? Perhaps a gift certificate for future use, that she can keep herself or tuck into her mother’s gift?

Create a  photo-heavy gift-suggestion page on your web site or album on your Facebook business page and encourage customers to send their families to? Be sure to include an easy way for a man to buy, if only via phone!

Having a drawing, offering free gift wrap, promoting a “Men’s Night Out” after-hours event with beer and pretzels as they shop and a drawing for some item which will motivate men?

Talking to your local special-occasion restaurant (Mother’s Day is the busiest day of the year for them!) to see how you could use that audience to get your message across. Donating a showy floral arrangement to the buffet table there in return to their allowing you a holder of brochures about your shop? Distributing a carnation to every mom (with a “Happy Mother’s Day from MyShop” business card tied on with curly ribbon)? Table tent ads? Fashion show?

More ideas in Resale’s BEST Promotions

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