It always drives me crazy, as the self-appointed consignment/ resale/ thrift guru, to see a shop pass up a great opportunity. Like
being interviewed in the media and not having its web site ready for visitors.
How many times have I been led to an article or video on the web, usually on a local newspaper or local TV station site, gone to find out more about the business, and been greeted with
Coming soon
Folks, if you can put up just one page (who knows, maybe you and the web master you’re paying can’t agree on a layout or maybe (s)he is waiting to get text and photos from you…) you can at LEAST add to that one page a temporary substitute for “talking” to the people who, because of the media attention, are ready to be converted from “potential clients” to “chomping at the bit clients who will come in today and help make your fortune.”
Case in point: Article on the New York Times web site about a chic and terribly pricey Manhattan boutique. Lots of good coverage. But click on the shop’s web site and you get this terribly chic page
that doesn’t even mention, as the reporter does, that the store also has a Tumblr site for its “mood board.” A site of one page, like this one, is like, well, you standing outside your shop, arms crossed, refusing to answer the mob that’s shouting “Can we come in and see what your shop looks like? Do you carry [name your brand]? Can I see what wonderful items you have for sale?” and all the while, the crowd is waving their chubby wallets at you. A site like this? It’s just shaking its head and staring stonily ahead.
Now, if being in the fashion pages of the Times isn’t a dream come true for a business, I don’t know what is. So isn’t it the
Ultimate Silliness
to not have a useful and persuasive web site ready to present to the adoring many thousands who read the article?
Especially when it seems the profit on the sale of one dress looks like it would pay for the web master to pull an all-nighter making that site worth its weight in electrons.
Have you had this happen to your resale shop? A site that’s not really ready for prime time, when a reporter comes calling? What did YOU do to avoid this gaffe (that’s French for massive goof of marketing strategy)?
Auntie Kate The Resale Expert 
I agree that the all black info page is off putting. It tells you nothing more than the basic facts already available on the internet associated with the company’s name. Many missed opportunities for sure!! Sadly of the 4, for profit adult consignment shops closest to me, all have Face Book pages, 3 have been on Craigslist any only 2 have websites. Yikes! You really need a webpage to be available to the largest audience. Face Book is great for members but not everyone is and some are dropping out. As for Craigslist just because it’s free is no reason to be sloppy, check your spelling and your pictures, clothes on the floor give the wrong impression, as does using the same picture for months and months (unless it’s a picture of your store front). Too many or too frequent posting is a no no too.