Auntie Kate The Resale Expert

A few ideas from. . .
229 Promotion Ideas Especially for Resale Shops

To make your shop more memorable, create and actively promote a store mascot. Make or buy a life-sized soft sculpture Sadie Saver, Encore L’Amour, or Pete Repeat who will live at your store, appear in your advertising, and even have her or his own “birthday” event, “vacation” sale, and special outfits for holidays. Your mascot could even travel to community events and become an honorary citizen of your town!

How about a “just because” promotion with a silly reason every three months or so: “Just because it’s been raining every weekend,” “Just because my dog had puppies.” Develop a standard postcard layout (actual or web-based) that only changes the reason and the dates for a quick mailing.

Cross-promotion coupons between businesses let you “share” customers. Here’s how it works: you pass out coupons for a discount haircut, the salon hands out your discount-on-any-dress purchase. Or you pass out free-dessert-with-lunch for a local restaurant, they hand out “free bracelet with every jacket purchase” coupons for your shop.

Select a promotion that suits your shop, your clientele and your budget with 229 Promotional Events…

then simply follow the worksheets in Promote with Pizzazz to make your event profitable and memorable!