Auntie Kate The Resale Expert

I love wordofmouth.org. If you don’t already actively use the power of word of mouth in your consignment, resale or thrift shop…

you are underutilizing the biggest tool/ weapon you have (and the cheapest!).

I think you need to follow the folks at wordofmouth. Clear, easy-to-understand suggestions and reminders. For example, here’s the beginning of one of their blog posts on turning a critic into a fan:

Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world about you.

How to do it:

1. Respond calmly
2. Do not get into a fight
3. Be human
4. Write for the record
5. Follow up
6. Do something wonderful

Read more to see how they suggest you do these tactics. Remember that it’s NOT just about online… these tactics are even more important in person. Really, follow wordofmouth.org. Your customers, suppliers, and your bottom line will thank you. And life will be so much more fun.

Kate talks often about word of mouth. See what she has to say.

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