Auntie Kate The Resale Expert

What will your shoppers be doing on Black Friday and “Small Business Saturday”? If you are like most consignment, resale, and thrifts shops,

you’re not looking forward to losing your customers

to the lure of the mall, the big boxes, and their “Gift Ideas Under $30” displays of bright glittery things.

Why? Why do you let the “no one shops secondhand for presents” belief stop you from changing a few minds… say, just enough of your fans, regulars, friends and followers to have

a fabulous sales day?

So what can you do NOW to get folks think about looking to YOUR shop for gift shopping?

Post pictures. On your site, your blog, your Twitter and your Facebook. Everywhere and anywhere. Hourly, if you can. Get them

thinking “resale” equals unique gifts!

Here’s some sneaky little ways to snap shots of your merchandise that will remind them of that fact. Click through to read about each photo:

(Remember this pin on Too Good to be Threw’s Pinterest collection? Replace the baby and pup with a stroller and a diaper bag for your resale stock, use a festive gift wrap backdrop, and there you have it… your merchandise photo fairly screams  “great gift idea!”)

So get going… do a barrage of photos on all your favorite social media sites, and by the time your followers slip on their shopping shoes come Friday, your shop’s name will be first on their list!

These photos would be even more effective if you added your shop name to your photos. But you know that. You read it in Auntie Kate the Blog. You even watched as, step-by-step, I put a shop name on a real consignment shop. You can even make your gift ideas “speak” for themselves. Or fix a photo that didn’t turn out so great. Don’t like fiddling with your photos? Get your name IN the photos to start with. Here’s some alternatives to the late lamented Picnik.