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Archive for the ‘Really good ideas’ Category

Probably the worst-selling furnishings are those bulky armoires we used to put bulky TVs in.
Seems like everyone wants to get rid of them and no one wants them.

Maybe you could change that up a bit?

I’m adoring this adaptation of a piece. Love how (more…)

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How many of your customers have mothers? Are mothers? Have people on their lives who are like mothers to them?

Changes are, 100%.

But heck, even if your stats are, say, only 86% have/are/love mothers….

that’s a whole lotta folks needing Mother’s Day Gifts Inspirations.

2018: Mother’s Day spending to reach $23.1 billion. According to NRF’s annual survey, 86 percent of Americans will celebrate Mother’s Day this year and spend an average of $180 per person.National Retail Federation

So let’s look at (more…)

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Do you consider the work you do on social media to be

One and Done?

Nonsense. That Facebook post that got such great results, that Instagram that so perfectly represents your shop, even that photograph of your shop front that you altered in a graphics program; these are all

worthy of a replay.

Just as we make a business of reusing, repurposing, reimagining previously-enjoyed material things, we can

recycle the most effective of our outreach efforts.

If you like, create a special day to showcase past greats… like I do here on my blog with Deja Vuesdays.

TGtbT.com graphic message

This post got 600 views in 2 days. Definitely worth using again! Click it to see it on FB (and yes, you can share!)

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We were talking, over on social media, about creating some sort of client gift that would initiate incoming, and keep incoming coming in season after season.

Ideas ranged from creating labels to (more…)

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Vernalagnia: A romantic mood brought on by Spring. Infect your shoppers.

Some ideas from the treasury of inspiration (more…)

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Thinking of getting a resale map together?

If your shop has similar neighbors (and by neighbors, we mean in driving distance!) a simple handout could draw traffic to your business.

Such a handout needn’t be elaborate nor expensive to produce. Here’s an example that looks to be a third-sheet, heavy-stock paper. This is the type of brochure that could be easily printed and even replicated as needed by each shop:

Resale shops can band together to increase exposure

Click to enlarge. Photos courtesy of sonomanews.com

 

And don’t think you’ll simply be siphoning off the other businesses’ traffic. A concerted effort like this will find all of you new customers and draw new folks nto resale-fandom. Not to mention press and blogger attention.

All a map like this requires is someone to contact participants and set a budget for participation, someone with minimal computer skills to do the layout, and someone to deliver and store the finished product. That should be three different folks; but if it’s all one person, this could even be a paying job. (That’s how my local map is produced, as a profit-making production.)

I suggest adding one thing to this layout. A spot for each shop to stamp/ print “Courtesy of [MyShop]” so the recipient feels especially warm to the shop that gave it to her/him!

 

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What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.

If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.

Perhaps you remember the Earthy Elegant (more…)

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