Mark this site for a great idea that you can use to promote your neighboring consignment, resale and thrift stores and all the small businesses in your market area. Study it good…
Little Boxes.
As they say:
Shopping in Portland’s Little Boxes on Black Friday and Saturday (and throughout the holiday season) is an alternative to the hubbub of the big box stores. It’s a great way to find unique gifts for everyone on your list, enjoy the hospitality and warmth of Portland’s independently owned neighborhood shops, have fun with your family and friends, and–just maybe–win some pretty incredible prizes, just by taking a stroll in Portland’s best shopping districts.
(I’ve bolded and italicized their reasons to patronize local and independent retailers.)
They show you not only the WIIFM, but make it fun.
Now isn’t that more enticing than some command to “Shop Small Business”? Examine first, the appeal to shoppers (’cause that’s what it’s all about, right?) Then mull over the framework behind the idea and how it will affect your shop and your fellow merchants. How could your area do something similar?
Auntie Kate The Resale Expert 