Oh, heck, Every year, I swear I’ll be DONE with Christmas shopping by now. After all, Christmas occurs like clockwork every December 25. So why would I subject myself to venturing into stores at this time of year?
Why, to report to you course.
Well, I’m here to tell you: it’s a barren wasteland of lousy ideas, barren shelves, and no, I mean NO, enjoyment, out there in the chain stores and the mall.
Shelves in “real” stores are bare, messy, dirty, and generally unappealing. I understand that they don’t have any cute Santas left, or that they’re tired and they don’t care that the selection looks picked over, but darn it all,
where’s their Christmas spirit? The sparkly stuff that makes me want to buybuybuy? The overflowing selection of wonderful gift ideas and stuff for my party?
Of course, that’s not the case in your shop, is it? You have a wonderful and abundant holiday swing shop, even today. Sure, you sold most of the Christmas sweaters, but you’ve kept those racks full with red turtlenecks and green cardigans. All the Christmas-themed serving dishes and wine glasses are gone, but you added some plain wine glasses and tied red ribbons to their stems. You pulled out the blue table linens and overlaid them with white paper doilies and that big white soup tureen which you filled with the ornaments that haven’t sold yet.
Your swing shop looks a lot different now than it did a week ago, but it’s still festive and tempting, right?
And you posted pictures of some great gift ideas on your blog and Pinterest and Facebook, natch. Those of you who have learned to add text to your photos have added calls to action like Santa’s a Saver or The Ho-Hos are free with this Hat or Decorate your Honey with this Necklace!
Come on.
Auntie Kate The Resale Expert 