Auntie Kate The Resale Expert

Just like we suggest to consignment, resale, and thrift shopkeepers that they motivate suppliers to clear their closets of Halloween costumes every November,

this week is the ideal time to stock up on Christmas sweaters

for next year. After all, no one wants to store them for the next eleven months, and YOU want to be sure you have them bright and early next Christmas.

(Remember, do NOT call them “ugly” sweaters when you’re trying to get them in, or Aunt Sally, whose favorite holiday sweater is now, alas, a bit too tight what with the 5 eggnogs and fruitcake… won’t bring it in.)

It’s not just that you want the sweaters… it’s a great way to remind folks that they can consign, sell, or donate stuff now that they’ve gotten something new to replace it with, and of course… you want those shoppers

shopping your after-Christmas sale event

too, right?

Remember to repeat your advertising message a few days after New Year’s too, for those hard-core Christmas sweater wearers who can’t part with them just yet.